With Timeline, Facebook Bids To Reinvent The Social Biography


As a Harvard buddy of Mark Zuckerberg, Samuel Lessin had early access to Facebook in 2004. The then-nascent web site instantly became a part of his life. “The sum of those conversations was how I expressed myself,” he says, “it’s how people express themselves.”

So it’s not surprising that when Lessin took a job at Facebook last year he became product manager of Timeline, which transmogrifies one’s Facebook profile to a linear self-account that accumulates the moments of your life — via communications among friends, photos, videos, links, check-in and other data — in a chronological presentation.

Facebook execs explain that while the previous profile was like a five-minute conversation between acquaintances, Timeline is like meeting a friend for drinks and spilling your soul until the bar lights flicker for closing time.MORE

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