7 Ways Universities Are Using Facebook as a Marketing Tool


College Laptop

Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same.

Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there.

“Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook,” says Kevin Morrow, the executive director of public affairs at Syracuse University.

For this and other reasons, schools are pretty much unanimous in their use of Facebook. How they’re using the tool, however, varies greatly.

“The book hasn’t been written,” says Michael Kaltenmark, director of web marketing and communications at Butler. “We’re still figuring it out on a daily basis.”

Here are seven ways schools are leveraging Facebook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s