How Musicians Are Engaging Fans With Location Tech


Location: It’s not just for Foursquare fiends anymore. As bands become more and more adventurous when it comes to integrating tech into their artform, we’re seeing mobile- and location-based technology making an entree into the music world, enhancing the experience for both bands and fans alike.

“I think it’s an interesting way to tap into the trend of broadcasting your location,” says Shannon Connolly, VP of digital music strategy at MTV. “There’s two buckets that it can go into: What’s the story behind the songwriting or the recording process — what story can the artist tell around where this went down and how do you do that using new technology? And then the other way is: How can I delight the audience while they’re listening to it?”

Over the past year or so, we’ve been seeing more and more drops in both of those buckets — innovations from the likes of OK Go, Arcade Fire and Panic at the Disco.

“Personally, I’ve always tied certain music with certain locations,” says music video director Chris Milk. “I don’t know why. I’m sure somewhere there’s some deep biological cognitive connection. Old Cure albums sound better walking through Paris in the rain. Radiohead Kid A and Amnesiac work really well walking around London.”

Many projects that we have seen strived to mirror the experience that Milk describes — a kind of digital synesthesia. Check out five examples below:

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