Music video service Vevo is getting a shot of indie cred Monday. It just launched a partnership with RCRD LBL, a curated site featuring reviews of — and MP3s from — up-and-coming bands. Now, next to some featured videos on Vevo, you’ll find free downloadable remix MP3s of the same tunes. RCRD LBL, in turn, will feature Vevo music videos alongside downloads on its site.
The whole deal kicks off with a video from most-loved-band-of-the-summer, Cults, for their single, “Go Outside.” You’ll get a catchy free remix of that jam by Menahan Street Band — though you do have to sign up for a RCRD LBL account.
Vevo has tried other ways to pump artists in the past. In January it launched Lift, a platform for emerging artists in January.
The RCRD LBL partnership adds another dimension to the site, by highlighting bands on the indie side of the tracks (such as Cults) as well as artists who like to get creative by remixing.
This is also the first time Vevo has offered music in the form of downloadable MP3s, allowing users to build out their musical libraries.