A Brief History of Apple Not Buying Things:A Brief History of Apple Not Buying Things


And so it begins again. BGR has an exclusive scoop from an “unproven” (ooh!) source: Apple is in talks to buy Barnes & Noble, the country’s last remaining national bookseller. As BGR points out, the acquisition would get Apple B&N’s digital books and other publications (which it might conceivably want) and Nook hardware (which it surely doesn’t), along with hundreds of retail outlets which it could either shutter or convert into Apple Stores. (Enormous Apple Stores! Usually located conveniently close to existing Apple Stores!)

Here’s a bit of deep insight from another BGR source (the story doesn’t say if it’s a proven or unproven one):

It also almost makes too much sense for Apple to do this, said another source of ours, mentioning that Apple doesn’t make moves that appear logical to most outside observers at the time.

Well said. For years, Apple has confounded the rest of us by not buying things that it should clearly be buying. Not purchasing other well-known companies is so core to Apple’s strategy that it must have a whole department devoted to non-mergers and un-acquisitions.

We’ve been over this before, but it’s worth a recap:

2003: Apple shows it’s not that serious about this music thing after all when it doesn’t buy Universal Music!

2004: The world wonders if Steve Jobs has lost all common sense when Apple doesn’t buy Pixar, a company Jobs already runs!

MORE ON : http://technologizer.com/2011/07/29/a-brief-history-of-apple-not-buying-things/

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